McDonald's History
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- Ray Kroc mortgaged his home and invested his entire life savings
- to become the exclusive distributor of a five- spindled milk shake maker
- called the Multimixer.
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- Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West.
- It was 1954.
- He was 52 years old.
- The restaurant served just four things: hamburgers, French fries, milk shakes and coca cola.
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- It was clean and inexpensive, and the service was quick.
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- Ray Kroc had never seen so many people served so quickly .
- He pitched the idea of opening up several restaurants to the brothers Dick and Mac McDonald, convinced that he could sell eight of his Multimixers to each and every one, then he paid the brothers so that he could use their idea and their name: Mc Donald's Beef, big business and fast service were the ingredients when Mr Kroc opened his first Mc Donald's in 1955.
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- Four years later, there were 100 of them.
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- Kroc knew Americans liked success.
- So he put signs saying how many millions of Mc Donald's hamburgers people had bought.
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- In just four years, the number was one hundred million.
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- "The smile known around the world,"
- In his first TV appearance in 1963 the happy clown
- was portrayed by none other than Willard Scott.
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The famous Big Mac was introduced in 1968 and the Egg McMuffin in 1973.
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- Now, there are more than 13,000 Mc Donald's restaurants from Dallas to Paris.
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- Anyone who wants to open a Mc Donald's must first work in one for a week.
- Then, they do a nine-month training programme, in the restaurants and at "Mc Donald's University" in Chicago.
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- There they learn the Mc Donald's philosophy: quality control, service, cleanliness and cheap prices.
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- Mc Donald's has strict rules, Hamburgers must be served before they are ten minutes old, and French fries, seven.
Mc Donald's has never stopped looking for new methods to attract customers, from drive-in windows to birthday parties. -
- Chicken, fish, salad and, in some places, pizza are now on the menu. Mc Donald's in Holland even sells a vegetarian burger.
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- Their international popularity shows they have found the recipe for success.
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